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This makes many people wonder, “So who exactly is using Reddit?”

Reddit is a site that is seemingly always bubbling under the surface of becoming mainstream, yet you don’t hear about it the way you hear about several of the sites that are less popular than Reddit. This places it ahead in popularity of sites like Amazon, Twitter, Instagram, and Netflix in terms of monthly visitors. While similar sites like Digg and Delicious eventually failed to keep user interest, Reddit is the sixth most-popular site in the world, behind Google and YouTube, Facebook, Chinese search engine Baidu, and Wikipedia. Reddit is similar to any number of bulletin board systems that came before it, from niche sites to once-massive social services.